Even today, after Google’s PageRank upgrade was introduced, SEO is still considered to be the most important factor in achieving a higher ranking. Most web site owners/administrators either hire SEO experts or do it themselves. SEO is so commonplace that anyone from a content creator to a designer can understand how to use it and how it affects the ranking of your website on Google or other search engines. Read more now on Chris Walker
When hiring an SEO professional, the first thing you should consider is how they rank their own website. Many webmasters would admit that they’ve fallen for big SEO promises. How many SEO firms can actually deliver on their promises? Many websites do not rank for their targeted phrases, let alone the website as a whole or even individual pages.
Check their website rankings before you fall for their SEO promises. Some SEO companies are brand new and don’t yet have a website. You can check out their previous records, and get references from other webmasters or clients.
Research is another thing you should do, especially now that SEO companies are everywhere. Research the person, the company and previous clients.
You should not work with a firm if your site is brand new, in a highly competitive market, or if they claim to be able to get you top Google rankings in 60 days. It is either because they don’t know anything about SEO, or that they say it to lure people in. Avoid such firms to avoid wasting money and time, and frustration in the future.
If you are looking for a top-notch SEO company, they will provide realistic expectations. These can range from months to years depending on the market and competition. A new website that competes in a moderately competitive market can achieve a good ranking within 6 months. However, the same is not possible for a highly competitive market.